A simple logo is just as powerful as a very detail logo. The power behing the logo is first the name and secondly how the human eye associates the layout of the logo to memory. We create names and logos for company's and have had great success with developing many brands. 

One of the major challenges is to make sure your brand stands apart from your competitor. We understand products and services can come and go, although the brand can be long lasting to the consumer. We strive to make the brand memorable and relatable for your consumers and clients. We think about how you want your business to be remembered and what sets your product or service aside from your competitors. 

One of the popular questions is – why my logo should be custom? If logo is created with the use of a clipart (premade graphic elements from the public collections) it may look like or be identical to other logos and even your competitors’ logos. This will make identification of your company difficult or your logo may be easily mixed up with logo of another company. This situation may harm your reputation and money invested in marketing of your brand will be wasted. 

A good company logo reflects the main point of your company, its values and helps in successful development of the business. Also, it is important to distinguish the logo design for big companies and startups. Logo for the big company may consist only of a one graphic element (Nike swoosh) and it will be easily identifiable but for small company such logo is a bad idea because you will need to spent huge amounts of money to promote it.